When financial advisors make decisions about their software
purchases, an important consideration is how much does it cost? Most
of the time, it is easy to calculate the purchase price of the annual
license, maintentance and support fees for the vendor's software.
But there are indirect costs that frequently are not considered when
a software purchase is made. A method called Total Cost of Ownership
(TCO), originally developed to calculate the true cost of owning a
PC, can be applied to software purchases.
What Is TCO?
TCO was originally developed in the late 1980s by the research firm
Gartner to determine the cost of owning and operating personal computers
in an organization. Studies regularly show that, even in today's
world of PCs costing less than $1,000, the TCO of a PC continues
to average over $5,000 per year. Simply stated, TCO consists of
the costs, direct and indirect, incurred throughout the life cycle
of an asset, including acquisition, deployment, operation, support
and retirement.
To illustrate the Total Cost of Ownership
for a software purchase, we will use a example of an advisor who
is trying to estimate the cost of buying a hypothetical financial
planning software package called AccuFigure. Much to the advisor's
surprise, direct costs account for only 24% of the software's total
cost with indirect costs making up the remaining 76%.
To calculate your own costs, use the Real
Cost of Software calculator.
Direct Costs
The annual license fee for AccuFigure is $750 per year and support
is available for an additional $250 per year. Accufigure has a medium
learning curve and the advisor decides to take a one day training
session for $250. The training is available on-line so the advisor
doesn't have to incur any travel or accomodation costs for the training.
Total direct costs amount to $1,500 ($750 license fees + $250 support
+ $250 training).
Indirect Costs
Indirect costs include training, support and other costs such as
software upgrades, installation, hardware and network upgrades.
Training
Taking a one day training session with the vendor gives our advisor
a jump start with the software. However, he will likely need to
spend additional time on his own learning the software, often through
trial and error. This can be a considerable indirect cost, given
the value of his time. For example, the cost would be $1,000 if
he spends 10 hours learning the software assuming an hourly rate
of $100. His assistant also needs to learn the software in order
to input client data. If he spends 20 hours learning AccuFigure
at an hourly rate of $30, add another $600 in indirect training
costs to bring the total to $1,600.
Support
Time spent on support calls and emails can add up over the year.
If we assume the same hourly rates, indirect support costs would
amount to $1,560 if our advisor and assistant each spend 1 hour
per month on support issues.
Other Indirect Costs
Accufigure works on a network and requires the most recent versions
of Excel and Windows XP. Our advisor hires a local computer consultant
to upgrade his computer and the assistant's computer with the latest
Excel and XP versions and configure the network. The consultant's
fee for this work is $750.
Bottom Line
In our hypothetical example, direct costs account for only $1,250
or 24% of Accufigure's total cost of $5,160 in the first year. Indirect
costs make up an astonishing 76% of the total cost.
To calculate your own costs, use the Real
Cost of Software calculator.
| Direct Costs |
Amount
|
%
|
| Software license |
$750
|
|
| Training - 1 day session, online |
$250
|
|
| Support |
$250
|
|
| Total Direct
Costs (A) |
$1,250
|
24.2%
|
| |
|
|
| Indirect Costs |
|
|
| Training |
|
|
| Advisor's time: 10 hours x $100/hour |
$1,000
|
|
| Assistant's time: 20 hours x
$30/hour |
$600
|
|
| |
|
|
| Support |
|
|
| Advisor's time: 12 hours x $100/hour |
$1,200
|
|
| Assistant's time: 12 hours x
$30/hour |
$360
|
|
| |
|
|
| Other Costs |
|
|
| Excel, Windows XP and Network
Upgrade |
$750
|
|
| |
|
|
| Total Indirect
Costs (B) |
$3,910
|
75.8%
|
| |
|
|
| Total Cost
of Ownership (A)+(B) |
$5,160
|
100.0%
|
Conclusion
When evaluating software purchases, try to account for as many indirect
costs as you can. They are more difficult to track and quantify but
they can make up a significant portion of the total costs. It may
not be appropriate to evaluate software packages based on total costs
alone, ahead of considerations such as the ability of the software
to meet your needs and get the job done. A total cost analysis should
be used only when all other things are equal.
ŠAdvisorTek.com 2004. All rights reserved.
|