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One of the first questions I'm asked by
financial advisors is why any advisor needs to retain a consultant
to help him or her choose the best financial planning software program.
It's a fair question, and deserves a fair answer. I'll try, in the
next few paragraphs, to provide one.
Let's get one thing clear at the outset.
The short answer may be "You Don't". Choosing financial
planning software isn't Rocket Science. Anyone possessing the skills
and knowledge to practice financial planning competently can certainly
"do it yourself". The keys, here, are to understand (a)
what you need to know to do the job cost effectively and (b) whether,
having determined same, you want to do so.
The First Key: What You Need To Know
In Order To Make Good Choices
The first key isn't about software. It's
about you and how you practice financial planning. It's best examined
in the form of a question: How Will You Use This Tool? What tasks
will you ask it to perform?
At first blush, this seems a fairly simple
question. But it's often - it's usually - a bit tough to answer,
simply because it requires us to have a clear picture, not only
of how we do financial planning, but also of how we intend to do
financial planning. Some practitioners look for a tool (or several
tools) that will enable them to do planning just as they've always
done. Others seek something that will let them expand what they
do. Either mode will work, but both require that the objectives
be defined up front, before the capabilities of the tools are examined.
Which is why I always strenuously recommend that the objectives
be defined as precisely as possible, and written down.
Here are some examples:
1. Do I need this program to use actual
tax rates or will a user-supplied average or marginal tax rate do?
2. Will I use this tool to do estate planning?
If so, how complex? What tax regimes will I illustrate ("Sunset",
"No Sunset", "2009 freeze")?
3. If I'm projecting asset values, how precisely
do I want to model the tax treatment of distributions? (Some packages
treat any appreciation not distributed as "income" as
tax deferred until liquidation. This has the effect of hugely overstating
potential growth of non-qualified equity mutual funds).
4. How important is the printed output?
Am I content with tables, or do I need "boilerplate" text?
If I need "boilerplate", do I need to be able to customize
it? Does the output include graphs? Can I customize those? Can I
put them anywhere in the report I choose?
5. Will I use this software IN FRONT OF
my client?
6. Will I use this software COLLABORATIVELY
with my client and/or other client advisors, on the Internet?
7. How do I do "what if"? Do I
want to present Present and Proposed scenarios "side by side"?
Do I want to be able to change the value of a variable and see the
impact of the change on Net Worth, Cash Flow, or some other item
instantly?
8. What's my planning FOCUS? Do I want to
"zero in" on year-by-year cash flow or look at the Net
Present Value of any shortfall (where present resources won't produce
required values)?
9. What's it like to INTERACT with the program?
What is its 'look and feel"?
The Second Key:
How You'll Go About Answering All Those Questions, with reference
to All The Software You Want To Consider
I often use an Excel spreadsheet with my
software consulting clients. In the spreadsheet, we've identified
"key factors" (e.g.: "income tax modeling",
"What If? Capability") and assigned a COLUMN to each.
We list the various software programs we're considering (which is
usually a "short list" we've derived from prior Q&A
on The First Key) on separate ROWS. My client assigns a SCORE to
each "key factor", on a scale of 1 to 9 (where 9 = "does
the task perfectly" and 1 = "does the job miserably or
not at all"), and then a WEIGHTING to reflect the RELATIVE
IMPORTANCE of each "key factor" - as that particular client
views these tasks.
The result is a "weighted score"
for each software program. The higher the score, the better the
program is likely to perform for that client, given that particular
client's requirements. This "spreadsheeet exercise" may
not be sufficient for a definite buying decision, but it generally
results in a very useful "short list".
Now, how does the client know what score
to assign to a particular program, for each particular task? The
answer is simple: We have to have examined how each program does
each task.
This takes time. Often, a particular functionality
can be discussed quickly, because I'm very familiar with how each
software package does that thing and can give my client a quick
overview. Sometimes, we have to delve deeper, perhaps with a "hands
on" example.
This takes considerably more time.
All of this can be done on a "do it
yourself" basis, provided that you're prepared to acquire an
understanding of how each software package handles each "key
factor".
That takes a lot of time.
If you're willing to devote that much time
(and the dollar value, to your practice, of that much time) to your
software search, you don't need to hire a software consultant. If
you're not, perhaps you should consider hiring expert help, just
as you ask your clients to hire expert help - you.
| John L. Olsen, CLU, ChFC, AEP is a financial
advisor and estate planner practicing in St. Louis County, Missouri.
An increasingly large part of John's practice is financial planning
software consulting to firms and individual planners. John can
be reached at jolsen02@earthlink.net. |
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